Using Social Media on Signage & Print

Social media logos and other primers are showing up everywhere. On signs, window graphics, billboards, banners… Even brochures and business cards are sporting the little logos and QR codes, but sometimes they could be used a bit more effectively. Here are five social media sign marketing no-no’s we’re seeing on people’s signs and banners:


1. QR Codes That Don’t Work

So you may have heard that QR Codes are set to become the ‘next big thing’ but thinking to yourself, what is a QR Code!? QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices, that link directly to text, emails, websites, phone numbers and more! QR codes are huge in Japan and across the East, and are slowly beginning to become commonplace in the West. Soon enough you will see QR codes on product packaging, shop displays, printed and billboard advertisements as well as in emails and on websites. The scope of use for QR codes really is huge, particularly for the marketing and advertising of products, brands, services and anything else you can think of.

QR codes that don’t go anywhere are one of the biggest problems marketers face. They get a basic QR code from somewhere, but for whatever reason (the QR code no longer links to desired material, it’s from a junk organization that cannot support demand, etc.) it just doesn’t work out as planned. The best thing to do is pay for a professional QR code generator, and make sure it has dynamic codes. That means you can go back and change the code if something gets broken, or edit it if you want to point it somewhere else later. Having the power to manipulate this aspect is critical as your business develops.

2. QR Codes Out of Place




Have you ever seen a QR code on a highway billboard? So have we.

Have you ever tried to scan one of those from a moving car at 70 mph? Neither have we.

Your QR codes need to be visible to pedestrian traffic. They can be on a storefront, a sign on a sidewalk, on a menu, on a doorway, or any other place people are going to be able to scan them when they’re not in their car. Other misplacement for QR codes can be T-shirts (due to their fluttery nature) and tattoos (yes, we said tattoos)!


3. Failure to Identify Twitter Username.

If you speak Twitter, you know what @OrlandoSignsmeans. You can recognize a #hashtag. So do the Twitter users walking past your sign. The problem is, they don’t know how to find you because you didn’t put your Twitter handle on it. This is a very common mistake. You must remember that not all Twitter handles are exactly the name of a business or company. Don’t just assume your customers know how to find you on Twitter. Believe it or not the general public is still pretty novice when it comes to Twitter and you need to guide potential customers to your social media outlets. If you have to choose between a Twitter social media sign logo and your Twitter handle, choose the handle. Both is best. Don’t worry about whether people will know what it means. The people who recognize the Twitter logo will also recognize a Twitter name. Putting @OrlandoSigns is just as effective, if not more effective, as putting up the little blue bird or lower case ‘t’ in the light blue box.


4. Sporting a Facebook Icon Without a Business Page (Or One That Was Last Updated in 2006).

It doesn’t happen often, but we’ve seen people who have the Facebook logo on their signs and banners, but they don’t have a Facebook business page. They may have a personal profile, but they don’t have one for their business. Be sure that you’re promoting your business on a business page. You can’t set up a personal profile for your business or event on Facebook; it has to be an official page. And just like using your Twitter name on your signs, be sure to let people know where to find you on Facebook. If you do advertise your properly set up Facebook page, be sure you update it at least weekly.


5. Lost in a Sea of Social Media

There are, quite literally, thousands of social networks in the world. A lot of people struggle with trying to keep up with knowing all of them, let alone maintaining a presence on several of them.

Don’t do several. Do 3 or 4 — Google+, Twitter, Facebook, LinkedIn or a local network, plus your website. Promote only those networks, and nothing more. Don’t get distracted by what’s new, what your customers are playing with, or what you’re hearing about on the tech news. Stick with the two or three you know best. Getting bogged down in too much can seem desperate, take WAY TOO MUCH TIME, and a loss of clarity from trying to “keep up” will be evident.

Remember, you want to fish where the fish are. And right now, for the foreseeable future, the fish are on Facebook and Twitter. You can scoop up a couple extra fish in a local niche network, but you want to focus on Facebook and Twitter as a way to drive people to your location and to your website.