Project Spotlight: Cushman and Wakefield Custom Wall Signs

Published on Feb 25, 2015 by Blog, Featured, Recent Jobs in Blog, Featured, Recent Jobs

February is the shortest month out of the year and we most certainly had a very productive and creative time designing custom wall signs for Cushman & Wakefield, an advisory firm that specializes in property occupancy and investment. Cushman & Wakefield was founded in 1917 with 248 offices established across 58 countries. Recently, they requested our services to complete custom routed stone wall signs with routed wood and alum for one of their offices located in Downtown Orlando. This project took about 6 days to complete, including custom designing, cutting and installing these “not so average” signs. We call these highly sleek professional signs “not so average” because the design is signature to Cushman & Wakefield’s firm. Check out the final product:

Cushman and Wakefield Custom Routed Stone-Wood-Alum Signs

Post by: Khaneza Mcnalist

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Need Custom Signs?

Contact Elite Signs & Graphics today at (407) 898-0111, we’ll be happy to assist!

 

Project Spotlight: Autumn Nucci Salon Routed PVC Sign

Published on Feb 18, 2015 by Blog, Featured, Recent Jobs in Blog, Featured, Recent Jobs

There are thousands of fonts a company could choose from when designing their logo. Of course, there is always the option of getting a logo’s font custom designed. Some company owners wish to remain neutral with their logo’s design by choosing fonts like Times New Romans, Arial or other widely used fonts with the hope that utilizing a normal and safe font will keep their companies image neutral, so it can appeal to all people. News flash: trying to appeal a company to everyone is not really the most effective way to market these days, it’s called mass marketing and it’s quickly becoming a thing of the past. “The smart creators today are seeing the shift and doing precisely the opposite…” by delivering their brands message through micro marketing by determining a character profile of who they would like as an ideal customer/client (1). Although a font may seem like a simple choice in determining a logo’s design, it actually involves a lot of creative thought process to create one that will entice the very people wanted as an ideal customer/client.

Autumn Nucci Salon gets the point we’re trying to make, as they had their font customized with a stylish cursive design for their salon front sign to give observers the sense of a sophisticated salon that delivers stylish hair services through the use of top quality products and tools. If we were to state who their ideal customer is we would say, a trendy individual.

The font you determine for your companies signage is just as important as the product(s) or service(s) you offer because it’s what the customer/client will see first. How will you determine how you want your font designed for your companies logo, so, you can start grabbing the attention of people who fit into your ideal client/customer’s character profile?

Below you can catch a glimpse of what we mean by choosing a font to capture your ideal customer/client:

Autumn Nucci Salon PVC Lettering by Elite Signs and Graphics of Orlando

Autumn Nucci Salon Routed PVC Sign – Designed, Custom Cut and Installed by Elite Signs & Graphics of Orlando

 

Post by: Khaneza Mcnalist

Source: (1) “Mass Production and Mass Media.” Seth’s Blog. Seth Godin, 21 Feb. 2015. Web. <http://sethgodin.typepad.com/seths_blog/2015/02/mass-production-and-mass-media.html>.

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Need help designing your companies logo?

Contact Elite Signs & Graphics today at (407) 898-0111, we’ll be happy to assist!

Vehicle Color Change Without Paint: Deep Matte Black

Published on Feb 11, 2015 by Blog, Recent Jobs, Vehicle Wraps in Blog, Recent Jobs, Vehicle Wraps

It is just a matter of time before car wraps become more than just an advertising statement, but, a fashionable vehicle trend. Recently at our production shop in Winter Park-Orlando, we were given the task of changing the color on a Jaguar car and Toyota Tacoma truck from glossy black to a deep matte black. The Jaguar was completed with Oracol vinyl and the Toyota Tacoma was completed with 3M 1080 film. The best thing about getting a vehicle wrap is that it cuts down the the amount of time it takes to undergo a vehicle color change. Vehicle wraps are like instant paint jobs without the paint. Many customers are amazed at the outcome of their wraps because we can make the color appear to have a glossy or matte finish, however, you desire your art to look. Getting a vehicle car wrap is so versatile, you can get ultimately creative with your art and have it showcased on your vehicle in a matter of hours. Check out the before and after results of the matte vinyl wrap, we installed on the Jaguar and Toyota Tacoma:

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Black-Matte-Jaguar-Car-Wrap-by-Elite-Signs-and-Graphics-of-Orlando

If you would like to check out other vehicle wraps and car graphics that we have done for customers around the Orlando, Florida area, visit our website galleries: cars/vans and trucks and more!

Post by: Khaneza Mcnalist

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Want to change the color of your vehicle, instantly? Get a vehicle wrap!

Contact Elite Signs & Graphics today at (407) 898-0111 for a free price quote!

Project Spotlight: SNS Window Solutions Van Graphics

Published on Feb 4, 2015 by Blog, Recent Jobs, Vehicle Wraps in Blog, Recent Jobs, Vehicle Wraps

SNS Window Solutions has five words they would like everyone to recall when thinking about their company: window, washing, cleaning, residential and commercial. As Orlando’s complete window & roof cleaning service, SNS Window Solutions wanted to gear up for their 2015 service runs around the city of Orlando with custom service van graphics. The goal in the design of their graphics was that they wanted the overall look to represent their professional profile and define their business offering in as few words as possible. The highlight of this whole design was the graphic depiction of a professional worker that looked like he was cleaning the windows of SNS’s service van. Check it out:

SNSWindowSolutionsVanGraphics

 

Post by: Khaneza Mcnalist

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Need Van Graphics?

Contact Elite Signs & Graphics today at (407) 898-0111

Project Spotlight: Bass Pro Shops – Tracker Boat Truck Lettering and Graphics

Published on Jan 21, 2015 by Blog, Recent Jobs in Blog, Recent Jobs

We’ve recently worked with Bass Pro Shops-Tracker Boat Center, the ultimate place for all things boating, located on International Drive in Orlando, Florida. One of the concerns of the Tracker Boat Center was getting the word out about some of their top repair services such as boat engine maintenance to fiberglass – gel coat repairs. Trying to think of the best way to maximize their marketing and advertising dollars, they decided to contact our local print shop. The solution of truck lettering and custom graphics turned out to be the best option for them in utilizing their service truck as a mobile billboard to clearly state the message that they wanted to deliver. The design and installation of the truck decals were kept simple with the use of red as a primary color to draw the viewers attention towards the main points of the advertising message. Take a look for yourself to see how Bass Pro Shops-Tracker Boat Center is maximizing their marketing and advertising dollars through our mobile billboard solutions:

TrackerBoatTruckLettering

 

BassProShopsTrackerBoatTruckLettering

Post by: Khaneza Mcnalist

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Need Truck Graphics?

Contact Elite Signs & Graphics today at (407) 898-0111

Project Spotlight: Van Window Decals for Vera Luce Lighting

Published on Jan 7, 2015 by Blog, Recent Jobs in Blog, Recent Jobs

Meet Vera Luce, an LED Lighting company! This Central Florida brand offers industrial and private home LED lighting. LED technology is all about conserving energy to limit greenhouse gas emissions and provide extra savings for consumer’s wallets. Since, conservation means a big deal to Vera Luce, they decided to request our budget friendly, van window decal – print and installation services from our efficient print shop located in the Greater Orlando area of Winter Park, Florida.

Using our full color digital printer, we were able to duplicate Vera Luce’s exact logo color combination, for their vehicle window decals.  We installed the vinyl graphic decals to the driver, passenger side and rear windows on their company service van, check it out:

Vera Luce Minivan Window DecalsBeing on a budget, when it comes to marketing your business doesn’t have to equate to little budget, little outcome. Increase your local impressions without breaking the bank with our custom vehicle window decals service.

Post by: Khaneza Mcnalist

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Need Vehicle Graphics in the Orlando, Florida area?

Contact Elite Signs & Graphics today at (407) 898-0111

5 Welcome Sign Ideas For Your Office/Storefront

Published on Nov 19, 2014 by Blog, Featured in Blog, Featured

“Come one, come all. Everyone is welcome!”- Let your signage be the first to speak when guest arrive and enter your office or storefront. Here are 5 ways you can welcome your guests through signage:

1) Welcome Wall Mural

Welcome-Wall-Mural-by-Elite-Signs-and-Graphics-of-Orlando

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2) Welcome Banner

Welcome-Banner-by-Elite-Signs-and-Graphics-of-Orlando

 

 

 

 

 

 

 

 

 

 

 

 

3) Welcome Dimensional Wall Lettering

Example-Office-Welcome-Sign-for-Offices-in-Orlando

 

 

 

 

 

 

 

 

 

 

 

 

 

(ShortHairStyleNow.net)
 

4) Welcome Front Entrance Hanging Sign

Welcome-Hanging-Sign-Example-by-Elite-Signs-and-Graphics-of-Orlando

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5) Welcome A-Frame Pop Up Sign

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Post by: Khaneza Mcnalist

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Need Signs in the Orlando, Florida area?

Contact Elite Signs & Graphics today at (407) 898-0111

Project Spotlight: Acrylic Sign for Outreach Thrift Store

Published on Nov 17, 2014 by Blog, Featured in Blog, Featured

Recently, we worked with Outreach Thrift store in Gainesville, Florida in the development of a custom cut acrylic sign for one of their new storefront locations. At our home office in the Orlando, Florida area, we designed, printed and applied the custom cut acrylic sign finishes. At Outreach Thrift’s storefront location in Gainesville, Florida, we undertook the signs installation process by replacing a previous business sign with the new Outreach Thrift store sign, that boldly shows the stores offering of “clothes & more”, that could been seen attractively from the roadway. Take a look at our project creation for Outreach Thrift store from start to finish:

Custom-Acrylic-Sign-for-Gainesville-Outreach-Center-by-Elite-Signs-and-Graphics-of-Orlando

Outreach-Thrift-Center-Acrylic-Sign-Before-Installation

Cutom-Cut-Acrylic-Sign-by-Elite-Signs-and-Graphics-of-Orlando
 

Outreach Thrift is an organization that provides clothing and household goods through donations to families and individuals in need at super low prices than most thrift shops around. Outreach Thrift has been reaching out to the Gainesville community for more than 25 years and has successfully helped numerous families and individuals meet their needs. Elite Signs & Graphics of Orlando is always for the support of community efforts like Outreach. Through completing the installation of this signage project for Outreach Thrift, we hope to help those in the Gainesville, Florida community become more aware of Outreach Thrift.

Article by: Khaneza Mcnalist

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Need Signs in the Orlando, Florida area?

Contact Elite Signs & Graphics today at (407) 898-0111

Humorous Sign Ideas To Fuel Buzz Talk About Your Business

Published on Nov 14, 2014 by Blog, Featured in Blog, Featured

Sign Humor

(www.amazingtime.com)

The key to incorporating humor into your marketing strategy without offending others is to understand the audience your trying to appeal towards. When creating humorous ads your first thought might be to think of something uniquely funny. Actually it is unfavorable to think at firsthand of the comedy you will incorporate into your strategy. Rather, it is best to start off by thinking of ways you could draw on peoples emotions in relation to your offering in general. For instance, think  about what you are offering from a noncomedic standpoint and how your offering will impact your audiences life. After formulating your general marketing strategy, than, you want to incorporate the humor that fits well with your offerings personality. For instance, take a look at the Burger King Marquee-Electrical Sign message above, that states, “Spongebob is here hiring managers”. This ad is perfect in attracting job seekers, families and spongebob fans into the restaurant for some spongebob entertainment. Since, this restaurant is luring customers inside, it would be best for them to top off the ad through an in-store spongebob theme standee sign for photo ops or even get an employee to dress up in a spongebob costume. Oh the joy Burger King’s audience would have being a new hire or feasting at a restaurant, where Spongebob Squarepants visits!

Spongebob Standee Sign Idea

(www.etsy.com)

Do realize that not all signs have to be geared toward your product, cool signs like the restroom sign in the example below could get your customers talking about your business. Take a look at these other humorous sign ideas to get your creative brain juices flowing:

Humerous Church Sign

(www.materialreligion.org)

Bathroom Sign Humor

(www.amusingplanet.com)

As a side note, never let humor completely overpower your brand to where your audience forgets that you are selling them a certain product or service.

“Laughter and joy makes the heart grow fonder”, so, how will you use humor to capture your audience’s attention towards your business offering?

Article by: Khaneza Mcnalist

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Need Signs in the Orlando, Florida area?

Contact Elite Signs & Graphics today at (407) 898-0111

Why Should Your Local Orlando Business Participate in Small Business Saturday on November 27th?

Published on Nov 12, 2014 by Blog, Featured in Blog, Featured

Elite-Signs-and-Graphics-of-Orlando

If you haven’t heard about small business Saturday already, than here is the scoop. In 2010, American Express founded Small Business Saturday, a day after Thanksgiving that encourages locals to shop at small businesses within their community. In 2011, this movement was officially recognized by the U.S. government that every Saturday after Thanksgiving would be known as Small Business Saturdays. The First Annual Small Business Saturday Consumer Insights Survey stated that an estimated $5.5 billion was spent at small independent businesses, nationally in 2012 between 11/22/12 – 11/26/12 (via americanexpress.com).

Get involved by advocating to locals in your community this holiday season that shopping small business can lead to greater benefits for their community; that the money they spend with your local business is like an investment through local sales taxation. Gear your small business to locally lead in this movement by incorporating into your marketing plan such actions as, a certain percentage of dollars spent with your business shall go towards certain local projects, like the building of a neighborhood park, for instance.

Here are some more reasons on why we think you should incorporate shop small business advertising into your marketing plan:

• Buying local equates to buying American products or services

• Local businesses usually have a smaller carbon footprint than multi-national corporations

• Local jobs are given to those in need of work within the community, instead of being outsourced overseas

• Customers receive more personal assistance

• Keep the local community innovative by motivating more entrepreneurs to rise up

Join the movement by advocating to locals to start shopping locally. You can even get creative by getting your local government involved in establishing a local small business day or week in your community. What other ideas do you think could lead locals to patronize with your local small business? Find out here.

Article by: Khaneza Mcnalist

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Get the word out about your local Orlando business with printed banners!

Contact Elite Signs & Graphics today at (407) 898-0111

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