8 Samples Of Eye Catching Vehicle Wraps From All Over The World

Published on Mar 16, 2017 by Uncategorized in Uncategorized

Building brand recognition is one of the key steps in implementing an effective marketing strategy. One of the best ways to boost brand awareness is by wrapping vehicles, like company fleets, service, maintenance, and/or delivery vehicles, with professionally designed graphics. Creating eye-catching, attractive visual marketing materials enables your vehicles to work for you to build brand awareness and increase revenues for your business.

Vehicle wraps are an incredibly effective form of advertising. In fact, a study by the Outdoor Advertising Association of America (OAAA) found that vehicle wraps produce, on average, between 30,000 to 70,000 daily impressions; making it one of the most cost-effective forms of advertising. The cost-per-impression is literally pennies on the dollar.

In today’s post, we’re sharing 8 examples of the best vehicle wraps from all over the world. Check out these examples to use as inspiration for your own company vehicle wrap!

8.SportClips – sleek, well-designed company vehicles
SportClips knocks their branding out of the park with this clean, well-designed vehicle wrap. This design is a great option for businesses looking for inspiration. The eye-catching colors and branded logo design make for a great everyday vehicle wrap to help build brand awareness. This look is great for creating a cohesive look for your company’s entire line of vehicles.

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7. DHL’s – Clever use of vehicle wraps to emphasize their marketing messages
DHL takes their branded vehicle wraps a step further by using clear design to emphasize their marketing messages. In the design shown below, the company uses the image of a sleek, fast-moving sports car within the design of their bright yellow DHL truck. The message underscores DHL’s commitment to speedy delivery and service for customers. It’s a great way to make customers think twice about your brand and business offerings!

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6. SideKick – Smart company vehicle choice and use of graphic design
SideKick utilizes clever design in their vehicle wraps and smart company vehicle selections to create a perfectly branded company car. The company ingeniously chose to advertise with a Smart car; a car that’s both eye-catching on it’s own and alludes to a double meaning in their clever prowess of accounting skills. The company continued its effective use of branding to create the perfect graphics to illustrate their service offerings to consumers. We love clever branding!

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5. PretzelMaker – Creative graphics showcase products and service offerings
Companies looking to wrap larger vehicles and trucks should look to PretzelMaker’s smart use of branding. In the wrap below, the company highlights its well-known, mouth-watering pretzels, cheese, and hot dogs in larger-than-life size graphics. The company truck serves as a moving billboard sure to draw the attention of consumers on the road.

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4. Dickey’s Barbecue Pit – Eye-catching, vibrant design helps generate buzz
We picked this image of Dickey’s Barbecue Pit vehicle wrap because it jumped out of the screen at us. Imagine how this bright, eye-catching wrap stands out on the road! The company chose to wrap their vehicles in an electric yellow color to grab the attention of consumers. Mix in the cleverly placed repeating logos across common sight lines for the vehicle, and you’ve created an effective branding tool.

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3. Epson – Uses vehicle wraps to create textured looks on their vehicles
Besides the gorgeous sports car the company chose to wrap, Epson smartly used a vehicle wrap to create dimensions and textures to the design. The company is a leading producer of computer and other related equipment, largely manipulating different materials to create innovative new products. The vehicle wrap design promotes both an eye-catching texture that makes consumers want to touch and engage with their brand and also successfully conveys their brand mission.

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2. Eye-catching Design & Optical Illusion Wraps
One of our favorite uses of vehicle wraps are optical illusions like the one shown below by Pacific Coast Asparagus Company. These smart wrap designs make consumers take a double, triple, or quadruple look at the vehicle. The result? Increased brand impressions and brand recognition for the business. Imagine seeing a giant-sized bundle of asparagus driving down the road like in the image below, you’d definitely notice it!

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1. Zoo’s Vehicle Wrap Advertising Campaign – Bring your vehicle to life!
Our favorite vehicle wrap comes as a marketing campaign for the film Zoo. The company behind this ingenious branding deserves an award for incredibly branding. The vehicle wrap features the image of an escaped snake wreaking havoc on a city bus. The design helps promote the film and gives consumers a sneak peek into the premise of the film. Created with easy to remove, high quality vinyl, vehicle wraps are a great way to promote special events and/or marketing campaigns.

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Ready to create your own customized vehicle wrap for your company? Contact our team of branding and marketing specialists at Elite Signs and Graphics. We understand how important your brand is to your business. That’s why we create full branded capabilities to highlight your brand wherever you go. We offer vehicle wraps, signs, tradeshow banners, interior and exterior signage, and more. Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

Banner Designs To Bring In The Customers

Published on Mar 9, 2017 by Branding in Branding

Strategically designed signage is a an incredibly effective way for businesses to connect with target markets. The key is to create engaging signage that attracts consumers. In order to do that brands need to create visually compelling content and strategic messaging. In today’s post, we share tips to utilize banner designs to attract and retain customers.

1. Compelling Colors and Smart Graphics. To create an effective banner design you need to carefully consider the use of color and graphics. The best banners use complimenting color schemes to stand out. They use color theory to emphasize their messaging and create brand awareness. For example, many companies use bright colors like yellows and oranges to draw attention to specific parts of the banner. Others highlight core brand colors and traditional logo design to build brand recognition. The best banners utilize smart design techniques like ensuring copy is easily legible and strategically using whitespace to make the sign visually appealing.

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2. Full Sublimation Graphics. Sublimation is a type of printing technique that allows for full color processing. The technique allows for virtually any color to be printed with crisp, clear photographic precision. It’s especially great for graphic images that have many colors or utilizes subtle gradients. Unlike digital printing that creates an image on top of fabric, making it susceptible to cracking and peeling, sublimation uses heat transfer to bond with fabrics to maintain the highest quality of prints for the lifetime of the product. With a full sublimation banner you can create both a visually stunning design with multiple colors and a product that will withstand severe weather conditions.

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3. Double-Sided Banner Flags. An effective way to attract consumers is through double-sided banner flags. These type of banners are typically used outside businesses and events to draw consumers in. The great thing about these flags is that you can use each side to portray a different message. For example, one way to really make your double-sided banner flag stand out is to use contrasting colors or graphics on each side. This helps create an interesting visual element when wind blows through the flags. Alternately, if you’re looking for a more traditional look, you can choose to use the same image on both sides for the flag.

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4. Large Format Banner Signs. Increasingly large sized banner ads are catching the attention of consumers and building brand awareness. For example, we recently created banner signage for the Savage Race, a challenging obstacle course company with events held around the country. We created large format banner signs, tens of feet tall, to inform, inspire, and motivate attendees. The result was effective brand recognition by the organization and an enhanced experience for attendees.

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5. Stadium Banner Wraps. Stadiums often sell portions of their field space to outside companies to use for advertising. These stadium banner wraps are a great tool to connect with customers at sporting events. It’s also beneficial in positioning your brand with local groups, organizations, and community events to build brand awareness in specific communities. At Elite Signs & Graphics, we’ve created numerous types of banner wraps throughout the years. Some of our favorites include catchy slogans or clever wording, like the one we created for an event below!

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Let us help! We understand how important your brand is to your business, that’s why we offer comprehensive marketing and branding services. Our team is comprised of experienced marketers and branding specialists to help you create an updated brand strategy and effective marketing signage. Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

Orlando 2017: How To Capitalize On Local Events

Published on Feb 23, 2017 by Uncategorized in Uncategorized

As one of the most-visited cities in the country, each year hundreds of thousands of people attend events in Orlando, Florida. Besides the city’s iconic theme parks, events like the Daytona 500 and the Florida Film Festival draw impressive crowds to the area. For local businesses, these events are an opportunity to increase consumer reach and build brand awareness with both locals and tourists. In today’s post, we share tips on capitalizing on local events. Check it out!

  1. Customize marketing materials to the event. Instead of using standard marketing collateral and signage, create new materials designed specifically for the event. For example, if your business wants to connect with crowds at the Florida Music Festival create specific marketing materials to connect with consumers interested in music and entertainment. Alternately, if you’re trying to connect with consumers in town for the 2017 Microsoft Ignite tech conference, customize your marketing materials to reach this tech-savvy crowd. In short: use relevant signage to attract the attention of crowds in town for events.
  1. Offer event-only deals. Drive sales and increase consumer spend by offering event-only deals around local events. Create event promotions with time-specific deadlines that encourage consumers to purchase quickly. Unlike typical promotions, event-deals should highlight the reasons the deal is particularly appealing within the span of the event. For example, often companies will offer percentage discounts on products and services during the duration of the event. Once the event ends, the deal ends. Plan your event promotions carefully, however, you need to be able to handle surges in purchases and quick turnaround.
  1. Build a positive reputation. People love going new places and eating, shopping, and living like locals. Take the opportunity to create a positive reputation with new consumers and crowds and become the “it” place people visit while they’re in Orlando. To do this, you’ll need to work to build a positive reputation with locals. Offering either incredible service and quality or something entirely unique to the area can boost this reputation. Consider how your business stands out in the industry and then work to make it the very best of its kind in Orlando. Locals will notice, out-of-towners will notice, and you’ll build a positive reputation for your business.
  1. Work together with other businesses.  One of the advantages of being a local business is being part of the local community base. If you actively participate in city council boards, small business initiatives, and other community events, you’ll develop ardent local supporters. Capitalize on this relationship and partner with neighboring businesses during local events. Work together to offer added value deals to consumers. The goal is to ride the wave of big crowds from local events and turn those customers into supporters. Try offering joint deals or partner on social media campaigns to build awareness for both businesses.
  2.  Use this time to experiment. If you’re considering a new strategy, now’s a great time to test it out. With customer bases in town for short periods of time, it’s the perfect opportunity to test and measure different marketing approaches. Perhaps you test out alternative messaging or a new product you’re considering selling. If you find something that sticks you’ll be able to carry it forward to future campaigns. If something doesn’t work you can easily pivot to the next idea.

Let us help! We understand how important your brand is to your business, that’s why we offer comprehensive marketing and branding services. Our team is comprised of experienced marketers and branding specialists to help you create an updated brand strategy and effective marketing signage. Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

8 Common Mistakes Businesses Make at DIY Marketing

Published on Feb 16, 2017 by Uncategorized in Uncategorized

Small businesses and entrepreneurs often think marketing is one of the areas they can Do-It-Yourself or cut corners on. While it’s true most people can initiate their own marketing efforts, the issue is should they? Just like other paid services, plumbing or legal work are great examples, technically you could do those things by yourself but it’s highly advised to work with a professional. I don’t know about you but I don’t want to be elbow-deep in my toilet trying to fix a plumbing issue. There’s a reason professionals are specialized in their respective industries. Marketing services, just like plumbing, are best left to professionals. In today’s post we explore common mistakes businesses make when they DIY.

  1. There’s no plan. New marketers tend to rush into creating new campaigns without a fully thought out plan. Without a concrete plan and defined goals, the tendency is to focus intensely on one area, like social media or paid advertising, for a few weeks eventually falling off the schedule if results aren’t immediate. It’s important to remember marketing is a marathon not a sprint. Make sure to map out clear plans, goals, and define how results will be measured before starting a new campaign.
  1. Not understanding SEO and utilizing it. In today’s digital society, one of the best ways to create consumer traction is through digital content like blog posts, articles, and specific product descriptions. DIY marketers may forget to use Search Engine Optimization (SEO) techniques either from lack of knowledge or confusion on how the techniques work. SEO helps search engines like Google choose which content to display at the top of search results based on keyword usage.
  1. Thinking their press release is newsworthy. If you’re beginning a publicity campaign in your marketing efforts, remember that just because you think your product/service is special doesn’t mean it’s newsworthy. You need to brainstorm a way to position your pitch as a newsworthy story. Otherwise, news outlets will send your pitch to the advertising department and suggest you purchase ad space instead.
  1. Not including promotional product advertising in their plan. Promotional products like branded stationery, flyers, pens, notebooks, water bottles, totes, t-shirts, etc. are an effective form of marketing. Often marketers think of “swag” as an afterthought in their efforts; however, promotional products are a viable industry and often cost pennies to the dollar based on impressions over the lifetime of the product. Our team at Elite Signs & Graphics can help create branded merchandise to fit your needs.
  1. Failing to follow the 80/20 rule on social media. It’s tempting to post a barrage of your product items on social media in hopes to generate sales. Remember, however, that your audience is comprised of real people. They don’t want to be “sold” to constantly. You need to follow the 80/20 rule that says 80% of content creates added value to customers and only 20% of content tries to sell to consumers.
  1. Do-It-Yourself graphics. One of the worst DIY offences is when small companies or entrepreneurs with little design experience try to create their own logo or graphics. Often DIY designs end up looking outdated, stylistically incomplete, and unprofessional. Imagine tying your brand to those three impressions. Is that the message you want to send to consumers? Professional designers, like our team at Elite Signs & Graphics, make a huge difference in quality and longevity of designs.
  1. Skimping on signage. Another major mistake marketers make is choosing DIY signage instead of working with professionals. Exterior signage, like banners and storefront displays, and interior signage, like vinyl decals and window lettering, requires precise installation. Marketers who choose the DIY route typically end up with poorly made, and quite frankly, badly-looking signs that represent their businesses. Poorly designed and installed signage tells customers your business  doesn’t value quality; something most consumers do not want to associate their projects with. Other signage like vehicle wraps is especially important to be done by a professional.
  1. Failure to outsource. Finally, DIY marketers (as implied by the do-it-yourself element) tend to take on too many of a businesses needs without outsourcing any of the work. The idea here is that you can’t be an expert at everything, and you don’t need to be. Outsourcing work you’re not an expert in means you can focus on the business areas you’re best at and leave the rest to professionals. Our team at Elite Signs & Graphics can handle your marketing needs so you can spend your time growing your business.

Let us help! We understand how important your brand is to your business, that’s why we offer comprehensive marketing and branding services. Our team is comprised of experienced marketers and branding specialists to help you create an updated brand strategy and effective marketing signage. Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

How To Make Social Media Marketing Part Of Your Brand Strategy

Published on Feb 9, 2017 by Branding, Featured, Uncategorized in Branding, Featured, Uncategorized

In today’s ever-changing and fast-paced environment social media is no longer an optional tool for businesses to connect with consumers. Today, social media is a necessary marketing tool for every business. Besides the use of social media to interact with consumers, which in itself provides immense value, social media is a tool used to drive sales and increase a company’s bottom line. In today’s post, we share how to incorporate social media marketing into your brand strategy.

Connect your email marketing efforts with your social media strategy

Today advertising is more accessible than ever before. Online email newsletter services like MailChimp and Constant Contact offer marketers the tools to easily share brand messages to thousands of potential customers in just seconds. The opportunity to connect with consumers online is vast; and while your email campaigns are a great start to building an online relationship, it’s not a complete strategy without tying in social media.

Email marketing and social media are closely related. The two consumer touchpoints often go hand in hand, a campaign created for one outlet is very often transferrable to the other. For example, if you’re sending out e-newsletters to consumers featuring industry news, product deals, case studies or highlighting your company culture, these topics can easily transfer to appropriate social media channels. Twitter and LinkedIn are great places to share industry and company news and highlight the team culture. Instagram is a great place to show off new products and highlight marketing event activations. Facebook is a great place to do both! Additionally, if you’re accumulating likes or follows on a social media channel it’s advantageous of you to work to add those consumers to your newsletter lists. Creating a full circle marketing channel helps you stay top of mind with consumers.

Stay engaged and use the 80/20 rule

Consumers are smart, highly-engaged individuals who can decipher between authenticity and disingenuous instantly. Your social media accounts need to reflect this, and consumers need to be addressed accordingly. A great rule to follow is the 80/20 rule. The rule says that 80% of the content posted on social media channels should be shareable, conversation-worthy and targeted to your audience’s interests. The remaining 20% should be persuasive calls-to-action that feature your products and services.

Next, you need to stay authentic and engaged in consumer responses. Sure, if you’re a well-known brand you don’t need to respond to every comment on your feed but if you’re a relatively new or small company then responding and engaging directly with your consumers is a great way to build a relationship.

Monitor your numbers and adjust accordingly

One of the biggest mistakes marketers make is to implement social media campaigns into their brand strategies and then forget to monitor them. Your social campaign needs to be monitored periodically through tracking tools like Facebook analytics or Google analytics and adjusted accordingly. For example, maybe your feed features largely lifestyle posts, what engagement are you getting on that content? Is the time of day posts are published a factor? By tracking and looking at the data, you’ll have access to all of this information. Additionally, you need to be sure to understand which social platforms are performing best. Some companies might perform better on Facebook and others might work better on Instagram. Know which platforms drive sales and focus your efforts there.

Let us help! We understand how important your brand is to your business, that’s why we offer comprehensive marketing and branding services. Our team is comprised of experienced marketers and branding specialists to help you create an updated brand strategy and effective marketing signage. Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

Style 101: How Graphics Impact Your Brand Awareness

Published on Feb 2, 2017 by Uncategorized in Uncategorized

Creating a memorable brand is more than just building brand awareness, it’s about creating a recognition that drives sales and enhances customer relationships. Strong brands elicit both recognition and connection with consumers. Think of your favorite companies, the best ones make you feel something when you see their logo.

Take Disney as an example. The Disney brand is one of the most successful brands in the world. People don’t associate Disney with just the theme parks, films, or merchandise the company produces, they associate Disney with happiness. Building that level of brand recognition creates a connection with consumers that’s incredibly powerful. Companies can learn valuable lessons from studying how and what Disney does to build their brand. In today’s post, we’re sharing tips to use graphics to successfully build brand awareness.

Develop a Company Style Guide

Branding is about consistency. It’s about creating an image and a message that resonates with consumers. Therefore, branding must be identifiable and recognizable. Your brand image needs to be consistent enough that upon seeing your logo consumers remember you and know what services and products you provide. One of the ways to develop consistency is through set brand guidelines in a company style guide. There are two primary areas to address in a style guide: brand identity and standards of use. The brand identity portion will set rules for things like logos, colors, fonts, font sizes, and images. Standards of use outline will focus on how messages are communicated; areas like logo usage and placement, voice, and tone are are examples. Before you do anything else regarding branding, take the time to sit down and create a brand style guide for your company to use and reference.

Utilize Color Theory in Logo Designs

Colors play a vital role in your company branding. The specific colors you choose in your branding and logo design convey messaging and emotions  to your customers. For example, you might be familiar with the idea that warm colors like reds, oranges, and yellows emit feelings of safety, comfort, and excitement. While blue shades emit calm and trust, and green shades evoke health and peace. Consider the use of blues in popular company logos like in Facebook, Twitter, PayPal, and Vimeo. All of these companies are in the tech sphere and all specifically chose these colors to help consumers trust them. Companies that choose yellow colors, like UPS, Subway, and McDonald’s, choose so specifically to communicate warmth, happiness, and clarity with consumers.

It’s important to understand how color combinations relate to one another. Reds mixed with blues have a very different feel than reds mixed with white or black. Understanding how your color choices affect your consumers and why these colors are impactful can help strengthen your brand. The graphic below shows how company color choice can influence consumer perspectives.

2013-01-20-Color_Emotion_Guide22Image credit: The Huffington Post

Choose Fonts Carefully

There’s a reason graphic designers spend time agonizing over even slight font variations. Font choice and size, like color choice, speaks volumes about your company. Picking the right typeface can mean the difference in effective branding or not; it’s that important! Serif fonts include small decorative flourishes at the end of each letter (think fonts like Times New Roman). Alternatively, Sans Serif fonts do not include decorative flourishes and emit a clean, simplified version. Popular fonts like Helvetica and Arial are examples of Sans Serif fonts. Today, more and more companies are moving towards Sans Serif fonts due to the classical applications, cleaner design, and modern look. However, companies like Coca-Cola, Virgin, and Kellogg’s have chosen to embrace Serif fonts as a way to distinguish themselves in the market place. No matter which font you choose, general rule suggests picking three different fonts for your brand; a main font used in the logo, a second font used in headlines, and a third font for general paragraphs. Having three fonts will help break up text and create a visually compelling design. When selecting the three fonts make sure they flow cohesively together.

Let us help! Ready to create your own customized vehicle wrap for your company? At Elite Signs and Graphics, we understand how important your brand is to your business. That’s why we create full branded capabilities to highlight your brand wherever you go. We offer vehicle wraps, signs, tradeshow banners, interior and exterior signage, and more. Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

How Your Branding Can Make Or Break Your Business

Published on Jan 26, 2017 by Uncategorized in Uncategorized

Branding is one of the most important business tools. Entrepreneur magazine described the branding process as, “The promise to your customer. Your brand is derived from who you are, who you want to be and who people perceive you to be.” It helps put into perspective how branding either supports or harms your business. Good branding tells consumers who you are as a company, what products and services you offer, and what level of customer service to expect. Bad branding, well, it does the opposite; it tells consumers why they should not spend hard-earned money at your business and how your services and products do not provide added value to their lives. In today’s post we’re sharing tips to effectively manage your branding to work for you, not against you.

Assess How Your Branding Is Doing — Is it Make or Break?

Creating an effective brand strategy means aligning your business image with the right messaging for your target consumer. It means ensuring all touchpoints support your message and resonate into quantifiable sales. To do this, you need to make sure that both your digital strategy and your physical marketing elements are cohesive. In particular, creating quality, well-designed signage can do wonders for your brand image. Ensuring the signage matches your digital efforts is critical. Take a few minutes to assess which category your branding falls into: does your branding make or break your business? If you don’t know, it’s likely that it’s not helping your business and thus it’s in the break category. Businesses that do branding well know that they do because it’s a conscious, daily effort to execute effective branding. It’s time to ensure your branding supports your business!

Build Effective Branding by Creating Strong Digital Assets

In today’s digital world having strong digital branding is important. It’s no longer enough just to have a brand presence online. Today, your brand must have both a presence and it must be current and engaging for consumers to respond well. It’s not enough for your brand to just have a social media account. Strong digital branding means ensuring all digital assets like website, social media, content/blogs/articles, and digital ads must be cohesive, up-to-date, and engaging to your consumer. Strong digital campaigns draw in consumers and help increase sales. In other words, they make businesses, not break them. Weak digital campaigns don’t support sales, don’t attract consumers, and/or present confusing messaging. They break businesses.

Build Effective Branding by Leveraging Signage

Consider the signage at your business – everything from the business cards, promotional flyers, store front signs, trade show supplies (table cloths, displays, banners), window decals, vehicle wraps, etc – are you proud of how your signage looks and how it represents your business? Does the signage connect with your target consumer? And, does your physical signage mirror the sentiment of your digital assets like your website and social media platforms? Effective branding uses all of these elements to create a strategy that compels consumers to trust, engage, and shop with your business. Ineffective branding does not do this and in some cases it can even repels customers.

If your branding isn’t performing, it’s time to make it! Consider re-branding your signage to accurately reflect your messaging. Perhaps your vehicle wraps look worn or your vinyl lettering is advertising an old special or your logo is need of a facelift, it’s time to fix it. At Elite Signs and Graphics our team of marketing professionals can help you create stunning signage to represent your business. Refresh your branding, both your digital assets and your business signage, to stay current, relevant, and top-of-mind with consumers

Let us help!

Ready to create your own customized vehicle wrap for your company? At Elite Signs and Graphics, we understand how important your brand is to your business. That’s why we create full branded capabilities to highlight your brand wherever you go. We offer vehicle wraps, signs, trade show banners, interior and exterior signage, and more. Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

7 Signs Your Branding Needs A Revamp

Published on Jan 19, 2017 by Uncategorized in Uncategorized

7. It’s been years since you updated your branding. In order for a business to stay relevant, it’s important to continually evolve and change with current market trends. This idea resonates in a lot of business areas like products, services, and connecting with demographics, but  it’s especially true for branding. If your logo hasn’t been updated in several years there’s a likely chance it’s overdue for a rebrand. Take companies like Uber for example, its barely eight years old and has gone through several rebrands. Interestingly, their last rebrand was not well-received so we may see yet another iteration for the company this year.  Your branding is a constant evolution just like your company is continually changing.

6. You’ve lost sight of your target customer. When you started your business you had a clear idea of who your target consumers were. Now, years later, that distinction may be blurring. Having a clear idea of who you want to buy your products and services is a key step in ensuring you’re reaching your target consumer. Without a strong focus on maintaining the target consumer, offerings can begin to drift away from the target. Slow down to evaluate if recent business decisions are bridging or distancing the gap with the target consumer. If it’s the latter, it’s time to rebrand to refocus the business on the key market.

5. Your business is significantly different. If your business is no longer the same business as your branding represents, it’s time to rebrand. While this might seem obvious, it’s sometimes difficult for insiders to recognize that the business  has shifted. If you now offer new products or services then your branding should reflect that. Alternately, if like mentioned in point 6, your business now attracts a new customer base and you want to keep that customer base then it’s time to rebrand. In some ways it’s easy to know when to rebrand like in the case of a merger or acquisition. If you’ve recently taken on new leadership or added new locations, it might be time to rebrand as well.

4. Does your brand stand out in the market? Good branding helps a business differentiate itself in the market place. It helps companies clearly explain products, services, and unique offerings to consumers. The more specific and targeted the branding the better. The phrase, ‘you can’t be everything to everyone’ applies here. Think of companies like Whole Foods or Trader Joe’s, both of these companies stand out within the grocery industry. For most of us we know exactly what the experience of shopping at these stores is like and how it’s different than other grocery stores. If your company doesn’t stand out in the marketplace it’s time to rebrand. How will you know? It can be useful to do customer surveys or market research to see how your business is stacking up against the competition.

3. Your messaging is confusing. In order to create an effective brand strategy, and ultimately increase your revenues, businesses need to create clear, consistent brand messaging across touch points. If consumers connect with your business via your website and then again via an app through a smartphone, they should have the same experience in both places. The branding should be recognizably the same and the messages should echo each other. Things like logo usage, colors, and graphics should underscore your company mission. The best example of clear, consistent messaging across touch points comes from Disney. The Walt Disney Company is a huge conglomerate that offers everything from entrance into Disneyland to consumer products to a hotels to television shows. In every interaction with consumers Disney makes sure to keep the same brand and messaging. If your current marketing materials are sending mixed or confusing messages to consumers, it’s time to update your branding.

2. When you want to create a new image. Consider the high-end luxury brand Burberry. The brand has roots in England dating back to the 1800’s. In the early 2000’s the brand began to be used as a status symbol for gangsters and violent criminals in England. Gangs began wearing Burberry to signify their power and status symbol; ultimately it drove other consumers from the brand for fear of association. To combat the issue and retake its brand image, Burberry began an intense rebranding in the mid-2000’s to restore its high-end luxury appeal to the masses. The brand found a new muse in the form of beloved star Emma Watson and began turning around the negative image associated with its iconic goods and prints. Your company likely does not face an issue to this extreme but it may still be in need of a new image. Take the time to evaluate your current branding and decide whether or not the image associated with your business is what you want it to be.

1. During an evolution in the market and industry. Markets and industries are not stagnant, they’re constantly evolving due to new technology and advanced processes.  Your business needs to grow and evolve alongside the market in order to be successful. Companies that do not evolve will be left behind. If your branding does not reflect your current evolution to market needs and industry solutions then it’s time to rebrand. Your branding needs to share all the ways your business is in creating solutions for today’s problems not yesterday’s.

Let us help! Ready to create your own customized vehicle wrap for your company? At Elite Signs and Graphics, we understand how important your brand is to your business. That’s why we create full branded capabilities to highlight your brand wherever you go. We offer vehicle wraps, signs, tradeshow banners, interior and exterior signage, and more. Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

How to Know When It’s Time to Update Your Branding

Published on Jan 12, 2017 by Branding in Branding

 

Branding can make or break a company. Effective branding can help businesses connect with consumers, develop lasting relationships, and ultimately drive revenues. Poorly executed branding can push consumers away and leave companies scrambling for business. To get your branding to work for you it’s important that your branding is up-to-date and accurately reflects your value proposition. In today’s post, we explore key triggers that signify when your branding needs to be updated.

 

  1. Outdated logo designs. Your logo represents your brand and your business. It provides insights into what services and/or products you offer and what value add you provide to consumers. If your logo is outdated, customers may think your brand and business are too. A company that doesn’t have current branding is also likely to be outdated in other areas of business as well. It’s particularly important for companies in progressive industries like technology, healthcare, and media, to have logos that represent the current state of the business or company.
  1. Damaged or old signage and marketing materials. Similarly, if your marketing materials no longer represent your company, it’s time to update your branding. If you have outdated signage like old exterior or interior signs, peeling vinyl window decals, or old business cards, it’s time to update. How you treat your own business and marketing is a reflection on how you’ll treat your customers. Poorly maintained marketing materials may reflect a message of low quality products and services to consumers, and may deter customers and sales.
  1. Confusing or mixed messaging. In order to create an effective brand strategy, and ultimately increase your revenues, you have to create clear, consistent brand messaging across touch points. Take Verizon, for example, one of the most popular campaigns for the wireless cellphone provider was the ‘can you hear me’ spot. In it, a man tries to find cell phone service from various remote locations around the world. The company used clear, consistent messaging to underscore their business offering and create a memorable campaign — that’s the purpose of branding! If your current marketing materials are sending mixed or confusing messages to consumers, it’s time to update your branding.
  1. During restructuring or important changes in your business. If your company has recently undergone a major restructure, like during a buyout, merger or acquisition, or under new leadership, it’s time to update your branding. Important milestones in your business need to be reflected in your branding. For example, if your company acquired another company to create a new division of services for consumers, your business offerings have now changed and thus your branding needs to change as well. Think of branding like a living, evolving extension of the core of your business – it needs to accurately reflect what you do, who you are, and how you can help consumers.
  1. Based on location. If your business moves locations, it may be time to rebrand as well. Your business products and services might be perceived very differently in the United States than they are in Europe or in Asia. Even location moves within the same country, like from coastal cities to middle America, may necessitate updated branding. Where your business is located may determine the type of branding and messaging used to speak to consumers.

At Elite Signs and Graphics our team of marketing professionals can help you get your branding up-to-date with visually appealing signage, banners, event displays, and more. Whether you’re looking to completely rebrand or simply looking to create additional marketing materials for your business, our team can help you create the right material to get your brand noticed.

Let us help! Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

Wrap Your Vehicle Up In Your Branding

Published on Jan 5, 2017 by Uncategorized, Vehicle Wraps in Uncategorized, Vehicle Wraps

Start the New Year off right by making branding a top priority in 2017. One of the best ways to do this is by wrapping company vehicles, like service, maintenance, and/or delivery vehicles, with professionally designed graphics. Creating eye-catching, attractive visual marketing materials enables your vehicles to work for you to build brand awareness and increase revenues for your business. Creating a strong branding campaign can increase consumer awareness and drive sales; at the end of the day, that’s the primary purpose of branding: to increase revenues. By using branding tools like vehicle wraps and signage, your company can boost advertising efforts, grow your consumer base, and sell more services and products.

Vehicle wraps are the most cost effective form of advertising. In comparing other forms of advertising like billboards or print and television ads, Vehicle wraps are the most cost effective form of advertising. Wrapped vehicles are a universal advertising medium that reaches thousands of customers daily. In fact, according to a study by the Outdoor Advertising Association of America (OAAA),  vehicle wraps generate on average anywhere from 30,000 to 70,000 impressions per day. Consider how many impressions your vehicle can make in a week, a month, a year. The cost of vehicle wrap advertising is literally pennies on the dollar.

Vehicle wraps stretch your branding dollars further. When your company considers how to allocate branding dollars, an important metric to consider is the value in each marketing dollar spent. For example, when considering print ads, how will the firm quantify the value of the ad? How effective are branding dollars spent on mailers or newsletter campaigns? In considering all of these options, your company will find that vehicle wraps provide the most value per dollar spent on marketing. In fact, in the same report cited above the OAAA estimates vehicle wraps to cost on average $44 per 1 million impressions. Compare that figure with the cost of outdoor signs and billboards at $3,560 per 1 million and $19,700 per 1 million impressions for newspaper ads, and you’ll find vehicle wraps are the way to stretch your advertising dollars further.

Vehicle wraps allow you to get creative in your marketing.
Not only do vehicle wraps help spread your message and save you money, they also add to the cohesion of your brand identity. Vehicle wraps create a professional appearance that portrays authenticity and legitimizes your business. Vehicle wraps are also easily interchangeable, allowing companies to update wraps to reflect seasonal sales, new product launches, or specific messaging. Creating a vehicle wrap with time-sensitive information is easier than ever; at Elite Signs and Graphics our team can easily install personalized vehicle wraps for all occasions.

Vehicle wraps protect your vehicles. Besides saving you money and offering effective advertising space, vehicle wraps protect your company vehicle from normal wear-and-tear. Our high-quality vinyl-based vehicle wraps serve as a protective barrier, preventing weather damage and road debris from damaging the structure of the vehicle. By wrapping your vehicle you ensure your company cars present a clean, professional image at all times. What does it say about your business if your company car is damaged, dented, or outdated? Vehicle wraps enable your company cars to maintain a current, polished look as they represent your business on the road.

Let us help! Ready to create your own customized vehicle wrap for your company? At Elite Signs and Graphics, we understand how important your brand is to your business. That’s why we create full branded capabilities to highlight your brand wherever you go. We offer vehicle wraps, signs, tradeshow banners, interior and exterior signage, and more. Let us help you build your brand, call us at (407) 898-0111 for your free consultation today.

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