Orlando Election Signage: Why are Signs So Important for Elections?

Orlando Election Signage: Why are Signs So Important for Elections?

Every campaign office for candidates running for local Orlando, Fl elections should know why signs are an important marketing tool for the candidate they are trying to promote. Here is a list of several reasons to consider sign marketing as an option for political campaign promotions:

1) Signs help to bring awareness and recognition to a candidates name

2) When numerous signs are placed around certain locations, the repetitive views of the candidates name and party affiliation with a slogan, can benefit the political running candidate because people begin to draw a connection, after seeing or hearing something time and time again. Kind of like a song that you did not like at first, but, after awhile it starts to “grow on you”.

3) Based upon where the candidates (yard) sign is placed, people tend to make judgments on the type of interests this candidate must have based on where the location of the political candidates (yard) signs have been placed. The number of signs in a particular area, say for instance, seeing a candidates name in a area of the city or town, that is known to be a place where upper middle class people live, might cause people to judge that political candidate as, college educated, family oriented, well-rounded and would make a great political leader, since, they come off more of a success. This is just a hypothetical stereotype of one perception people can have from seeing numerous signs of candidate in a particular area of the city or town he/she is running in.

4) The use of political (yard) signs help people to actually have an opinion about the running candidate and prevents people from being neutral about the running candidate.

Recently, at Elite Signs & Graphics, we have been printing and preparing (yard) signs for this upcoming election season and one bit of advice to a political candidates marketing team, would be, when designing your candidate’s signs make sure to consider the effectiveness of the design elements of the sign. For instance, be aware of these very important factors that can make or break your signs message:

1) Typeface Shown on the Sign

2) Information Shown on the Sign

3) Images Shown on the Sign

4) Color Combinations for the Signs Design

5) The Amount of White Space on the Sign

6) Your Direct Message of the Candidate’s Position

Political Signs 1- Edited

To understand what we mean exactly by these factors, please read our article on the: 6 Ways To Effectively Use Design Elements For Your Sign Design

Need Political Campaign Yard Signs, Quick?

Contact Elite Signs & Graphics of Orlando today at (407) 898-0111

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Source:

“Election Signage for Local Races | Signs.com Blog.” Signs.com . N.p., 16 Oct. 2013. Web. 16 Apr. 2014. <http://www.signs.com/blog/election-signage-for-local-races-make-em-or-break-em/>.

6 Ways To Effectively Use Design Elements For Your Sign Design

Are you preparing to design your signage? When designing your signs you want to make sure that the signs presentation is not unreadable nor confusing to the customer. When designing your signs always remember to be precise and direct with the type of message you are trying to send to your customers. When designing your sign pay close attention to the elements of the signs design, such as the, font, images, information, color and white space. Check out our detailed explanation:

1) Make Sure Your Typeface is Readable

If customers have to strain their eyes or if a customer cannot understand your signs message after looking at your sign for up to 60 seconds due to font size or font style issues on your sign, than, this can hinder your business. It is best to be as creative as possible with drawing attention to your sign based on the design, but, using a font that is too abstract, for instance, using cursive or novelty fonts, can lead to signage communication issues of the message your company is trying to present. Remember, the name of your company is super important, as it is the companies name that customers use to identify your brand, therefore, be sure that customers can read what it says.

Typeface-Resized

2) Using Proper Graphic Images

Make sure that when designing your signs that the graphic images you use make a direct connection of what your business is about to your customers. When designing your graphic images make sure that they are easy to see, not pixelated and make sure the over-all quality of the graphic images used are not showing signs of low quality graphic designing. Also, do not pair your images with a lot of text, as the text can “drown out” the image. The best advice we can give for the use of proper graphic images when you are designing is to use your company logo as your image, not only will your customers always draw a connection of your companies logo with business service in mind, but, it is that fastest way to help your customer mentally draw the two connections.

Graphics - Edited

3) The Presentation Of Information on a Sign

It can be tempting to want to actually explain in full detail what your business is all about, but, remember, customers only give you a couple of seconds of their time before they move on to more entertaining advertisement, if your sign advertisement is bogged down with text, therefore, be sure to always keep your information on your signs with text at a minimum. Remember, being precise and direct with any information presented on your sign can be the most positive impression to customers of your business.

Sign location is also everything when it comes to the length of information you present on your signs. If you have a returns policy, counter-top (inside) sign that you have displayed in your store, of course, in this case it is a good idea to write as much detail as possible about what your return policy entails. Now, if you are directing customers into your store through outside sign usage, than, you want to use a minimum of two – six words to gain your customers attention and lure them into your store off impulse, by what you have to offer to them.

Information- Edited

4) Make Sure The Color Combinations On Your Signs Coordinate and Make Your Sign Look More Attractively, Pleasing!

“The best combinations are text of either black, dark blue or red and a background of yellow or white. White text is the most difficult for the eye to process (1).” Always be consistent with your color combinations throughout your various sign advertisements, as consistency of colors can lead to better branding of your company.

color coorination - Edited

5) White Space is Necessary For Signs- Here Is Why?

It is appropriate to leave plenty of white space on your signs as any part of the sign with white space, leads the customers eyes back to the text located on the sign. “Studies show that 30% to 40% of your sign should be white space (1).”

White sPace- Edited

6) Convey a Straight Forward Message On Your Sign About Your Company

“A sign is not something that should be hastily designed and thrown up in your store(1).” It is best to outline what message you want your sign to portray to (potential) customers before heading straight into designing your signage. Spend some time to plan and make sure that the your companies message will be clear. Sometimes you might need to make multiple signs to get your point across about what your company offers and this is okay, it actually can be pretty effective if each has its own unique message to portray about your company.

Need High Quality Signs?

Contact Elite Signs & Graphics of Orlando today at (407) 898-0111

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Source:

(1) “Sign Design: Effectively Using Design Elements.” Signs.com. N.p., n.d. Web. 16 Apr. 2014. <http://www.signs.com/blog/sign-design-effectively-using-design-elements/>.) )

10 Sign Industry Words Defined: Week of April 14, 2014

As a business owner, you may seek sign services for a specific need, but, knowing the correct terminology to use to assist in the description of the signs you want  can be a bit challenging, so, each week we want to define for you, 10 sign industry words (from A to Z), so, you will be better able to explain your exact sign needs for your business.

‌• Animated sign: a sign that shows motion or changes in copy or color by means of an electric or electronic switching device. For example, like a moving billboard, where the panels that together make a large billboard images turns to show multiple ads.

‌• Architectural sign: a sign type, often part of a system of signs, associated with the architecture of a building or building complex, giving information about specific locations within, for example like, wayfinding or directory signs.

East Hillcrest Directory-Edited
• ATM Toppers (Sign): video screens built into automatic teller machines that run advertising and other information independent of the ATM. This is great signage for banking or in-store/ storefront ATM’s.

ATM Topper- Edited
(Source: civilclothing.com)
• Awning (Sign): a shelter constructed of non-rigid materials on a supporting framework which projects from and is supported by the exterior wall of a building. An awning may or may not be illuminated and/or decorated with graphics to serve as a sign.

Law Office Attorneys  Awning Law Firm Sign- Edited
 Backlit Sign: a sign consisting of a cabinet containing a light source surrounded by one or more translucent faces, illuminated for visibility.

Fraziers Place - Edited
• Baked Enamel: a type of metal sign finish. A special enamel paint is sprayed or screen printed on the metal surface, dried, then cured. The result is an extremely durable surface similar to that found on many appliances.

• Bio-Solvent Inks: a type of solvent ink in which the alcohol-based carrier (ethyl lactate) is derived from renewable resources such as corn. Ethyl lactate is very low in harmful VOCs and is considered by the EPA to be a viable alternative to cyclohexanone.

• Braille (Sign): a form of tactile signage consisting of raised symbols that enabling visually-impaired and unsighted people to read and write. Braille is broken into two grades: Grade 1 Braille involves a character-by-character translation of printed material; Grade 2 Braille uses special contractions (much like the phonetic parts of speech) for messages. Grade 2 Braille is required by federal law according to the Americans with Disabilities Act (ADA).

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(Source: wikimedia.org)
• Cabinet (Sign): an electric sign, not including the components and structure. A cabinet is made up of a face and back, or two faces, along with the edge. (Also called can.)

Allstate Electrical Lightbox Lettering Insurance Office Sign-Edited
• Channel Letter (Sign): the outline of a letter, with extended sidewalls that create depth, into which a light source is placed.

Health Nut Express Food Store Electrical Channel Letters Sign 2-Edited
 

Need Business Signs Quick?

Contact Elite Signs & Graphics of Orlando today at (407) 898-0111

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Source:

“Sign & Digital Graphics.” Glossary of Industry Terms. N.p., 1 Jan. 2009. Web. 16 Apr. 2014. <http://sdgmag.com/article/glossary>.

The Benefits of Storefront Sign Usage (Facts)

Most business owners might not think a sign is very important, other than that, it is just mere decoration for their storefront, but, their are a lot of statistical facts that should lead one to think that signs are necessary for more than just location awareness. Here is a list of statistical facts, that should help any business owner understand the benefits of signs:

‌• 50% of on-premise signs help to bring new customers into stores.
‌• Signs attract half of a start-up businesses new customers.
‌• Adding or updating information on a sign can increase sales revenue.
‌• 13% to 20% of the population moves each year, therefore, you have 13% to 20% of new customers to attract by new or updated signs.
‌• Most customers state that they know about a business because they saw (the businesses signs) it while passing by.
‌• The value of on-site signs are equivalent to 24 full-page newspaper ads each year.

Check Out The Graphic Explanation Below:

(Courtesy of: Signs.com)

 

Need Business Signs Quick?

Contact Elite Signs & Graphics of Orlando today at (407) 898-0111

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Sources:

http://www.signs.org/SignIndustry/Signage101/SignsTheBottomLine.aspx

http://www.signs.org/SignIndustry/Signage101/SignsasMarketing.aspx

http://www.bangadvertising.com/Why_Signage.pdf

http://www.whatsyoursignage.com/StepOne4.aspx

http://www.impactsignandapparel.com/PDF%20Files/SIGN%20FACTS.pdf

Top 4 Uses of Signs for Inside or Outside Purposes

1) To Establish Recognition and Awareness (Outside Signage)

A sign on the outside of your store, basically, provides information and  recognition of your business to potential customers.

Tip: Make sure that your sign(s) is/are clearly visible from the road. In a 2011 study by BrandSpark stated that, 49.7 percent of people surveyed indicated that they had driven by and failed to find a business because the sign(s) were either too small or unclear to Identify(1).

Badgley Law Attorneys GRoup In-Ground Post Office Sign 2 - Edited

Vapor Co 1 - Edited

2) Use Signs for Directional or Wayfinding Functions (Outside/Inside Signage)

Directional or Wayfinding signage can help guide customers through your store or outside of your building for easy transitioning to find their way to the drive-thru bank teller (outside), for instance, these types of signs can also be used to complete a purchase at a specific cash register or find the customer service department to complete a return (inside) and there are many more uses for Directional or Wayfinding Signs. Customers love straight forward and ease of access to your business and its services.

Predators Office Directional Sign- Edited

3) Boost Your Promotional Marketing Efforts (Outside Signage)

Signs can be used to entice impulse shopping. They act as a guide to lure potential or established customers into your store with special discounts and promotions, displayed on sidewalk signs or A-frames.

Tip: You want to make sure your sidewalk signs are as large and all information stated on the sign, including graphics are boldened/highlighted, so that it is easy to read or see by people passing by.

Winter Park Village Sidewalk Sale Sign - Edited

4) Further Entice Customers With Other Specials/Promotions In-Store (Inside Signage)

Using  counter or table top signage can be highly engaging for customers, it helps to boost their interest in your product, especially if the sign(s) uses terms such as, “New Items In This Season”, “___% Off” or “Last Chance/Seasonal Deals”. Using these terms can really improve your chance of making a sale, upon each customer impression.

Tip: The type of signs you use and the terms and graphics used in your signs are very important upon customer impressions in landing a sale from your signage everytime.

 

Need a Storefront Signs Quick?

Contact Elite Signs & Graphics of Orlando today at (407) 898-0111

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Source:

“5 Functions of a Sign | Signs.com Blog.” Signs.com. N.p., 7 Mar. 2014. Web. 16 Apr. 2014. <http://www.signs.com/blog/5-functions-of-a-sign/>.

How is Vinyl Wrap Film Made?

We would like to note that all Vinyl film is mainly created with the same type of basic raw materials, such as Polyvinylchloride (PVC) with other added ingredients like, plasticizer, which makes the film flexible, pigments and UV absorbers, which improves the films resistance against UV radiation. The quality of these ingredients range from high-grade to low-grade.

There are two ways cast and calendared vinyl film is manufactured: cast and calendared, each with it’s advantages. The main important ingredient that produces various types of vinyl film is plasticizer (with and without solvents). It is industry known that the manufacturing technique of casting develops a much better quality film than calendared. So, here are the manufacturing differences between casting and calendared films that make them vary by quality.

Cast Film

Cast film is know industry wide to be “a premium product with excellent durability and conformability” features (1). The first step into making cast film is to have the proper ingredients at hand, known as the formulation. These ingredients are pre-measured and added to a big manufacturing mixing churner that is kept at a set speed for a consistent mixture. The product of this mixture is termed the organosol, which is poured or cast onto a moving web known as a casting sheet, where the sheet is taken through a series of ovens to evaporate any solvents (1). This evaporation process is important as the end result is solid film material with great dimensional stability (1). This type of film is mainly used for customers who request a paint-like finish for their boat, vehicle and/or fleet. The life of this film is estimated around 8+ years, when exposed to outside elements, daily.

Churner

(Source: Signindustry.com)

Calendared Film

Calendared film is know industry wide as economy film. Calendared film uses the same ingredients as cast film, but, it does not contain solvents (1). The same technique as you would make a pizza in an oven is the same way Calendared film is made (minus the yummy sauce and toppings). The calendared film is put into an oven, where it is heated, changing its state of matter from a solid to a liquid. The next step is “polished steel rolls progressively squeeze and stretch the vinyl into a flat sheet (similar to flattening out dough with a rolling pin)” (1). Since, Calendar Film does not have stabilizers, its manufacturing process creates a state of memory to which, it is less dimensionally stable, so, that if exposed to heat time-after-time it eventually shrinks back to its original form. Calendared films is known to be very inexpensive, since the manufacturing ingredients are low-grade and lack solvents. The life span of calendared film is estimated around 1 – 7 years, when exposed to outside elements, daily.

Calendered

(Source: Signindustry.com)

Need a Vehicle Wrap Installed? Contact Elite Signs & Graphics of Orlando today at (407)898-0111

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Source:

(1) Waters, Molly. “Cast vs. Calendered Vinyl.”SignIndustry.com. Digital Imaging Avery Graphics. Web. 12 Apr 2014. <http://www.signindustry.com/vinyl/articles/2010-03-15-VinylCastVsCalendered.php3>

Should I Get my Car Wrapped or Painted?

This question is frequently asked as many customers try to understand the best choice for their expense. The only way to determine which method will be the best decision for you is to compare the pros and cons between getting your car wrapped or painted.

Jumping right in, if you’d like to change the exterior appearance of your car, such as its color, the first thing to consider is the value you will be getting for your expense towards a wrap vs. a paint job. One thing to note is that painting your car by getting it resprayed could be the cheapest method- dollar wise, but, your money may be going towards a low quality paint job, which could result into more expenses because a low quality paint job will only last about a couple of years.(2)

On the other hand, a top quality vehicle wrap, which could on estimate cost around the same amount as a basic paint job, would be a better choice in this situation of just changing the color of your car because a wrap would allow for further changes later on down the line, that are non-permanent. A wrap can be installed and removed from the vehicle without damaging your original paint job. Plus, if you choose to get a car wrap, it can be customized based on the design you plan without any extreme costs, as a custom designed paint job would with features like graphics or lettering.(1)

Also, consider with getting your car painted, that you determine you would like to sell your car in the future and the paint job you applied to the car before selling it, is not of the potential buyers taste, than such an issue could hinder your sale. If this same issue were to arise and you happened to have the car wrapped in your customized design, than, the wrap could be removed to showcase your original factory paint job. Please note: the vehicle wrap an be used as a car paint protectant, as well, benefiting the value of your vehicle by preserving the original factory paint.(2)

Below are some example car wraps we completed:

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Need a Vehicle Wrap Installed? Contact Elite Signs & Graphics today:
Elite Signs & Graphics
240 N Orlando Ave
Winter Park, Fl 32789
(407)898-0111

We serve Orlando, Winter Park and the surrounding Central Florida area.

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(1) “Exotic Vehicle Wrap.” Why Wrap your Vehicle. Exotic Vehicle Wrap, 09 Jan 2013. Web. 19 Mar 2014. http://www.exoticvehiclewraps.com/why-wrap-your-vehicle/.

(2) ”NWAS.” Wrap FAQ. North West Auto Salon. Web. 19 Mar 2014. http://www.northwestautosalon.com/vehicle_wraps_faq/.

How to Remove a Vehicle Wrap?

*Warning: If you attempt to remove a vehicle wrap without a professional installers help, you may risk damage to your original vehicle paint.

→ Consult with a professional installer to get your vehicle wrap removed ←

These are the steps your professional installer will take to remove your vehicle wrap:

1) Your professional installer will use a pair of gloves, alcohol, a heat gun and a razor blade as the primary tools for removing the vehicle wrap.

2) The installer will put on their gloves and begin the process of removal by heating the edges of the vehicle vinyl wrap material with a heat gun.

3) The edges from the heat of the heat gun will begin to lift and using their fingers, the installer, will begin to pull the vehicle wrap material away from the vehicle, pulling slowly with applied heat as necessary.

Please note: the razor blade should only be used to  remove the vinyl wrap from the windows of the vehicle. Do not use the razor blade to remove vinyl wrap from the main body of the vehicle, as this will most likely damage your original vehicle paint.

Since, the process of removing a vehicle vinyl wrap can be a bit tedious, the installer may use an assistant to assist them in the removal process, so, that the vehicle wrap is removed safely with patience.

Need a Vehicle Wrap Installed? Contact Elite Signs & Graphics today:

Elite Signs & Graphics
240 N Orlando Ave
Winter Park, Fl 32789
(407)898-0111
 

We serve Orlando, Winter Park and the surrounding Central Florida area.

____________________________________________________________________________________________________________

“Car Wrapping: How to Safely Remove Vehicle Wraps.”Slideshare. Car Design 945, 12 Dec 2012. Web. 19 Mar 2014.     http://www.slideshare.net/cardesign945/car-wrapping-how-to-safely-remove-vehicle-wraps.

Questions to Ask Before Getting A Vehicle Wrap

Before getting your vehicle wrapped, it is always vital to ask these types of questions to ensure yourself that you understand the vehicle wrap effects of before and after installation:

‌• What is the difference between a partial and full wrap? A partial wrap is the coverage amount of the vehicle wrap on your car measured as either, 1/2 or 1/4, while, a full wrap is considered the whole vehicle, vinyl wrapped.(2)

‌• Can an unpainted or primed vehicle and its body components be wrapped? Absolutely not. A primed and unpainted vehicle or body kit’s surface texture does not allow for proper adhesion of air egress vinyls, and makes the wrap prone to failure & lifting. We know it is a fad to get a vehicle wrap, instead of a paint job, but, in this case, you will have to get a paint job, first to ensure proper installation of the vehicle wrap.(1)

‌• Will the vehicle wrap hurt my original vehicle paint job? There is a chance that the wrap could cause damage to the original vehicle paint job, if the wrap was either installed or uninstalled improperly. Typically, a cars original paint job will not be hindered by a vehicle wrap, if the installation was completed precisely.

‌• Can a vehicle wrap be removed? The answer is yes, this requires a professional installer to undertake in the process of uninstalling the vehicle vinyl wrap. Never attempt to uninstall your vehicle wrap unless you have professional experience yourself as you can damage your original vehicle paint.

‌• Will the vehicle wrap fade, after, a while? At Elite Signs and Graphics, we laminate each of our prints, so, your vehicle wrap is protected from the damaging effects of UV Rays. Please note that some inks and materials will last longer than others. Your wrap installer would be able to explain the inks and materials warranty and life span of their supplies, so be sure to check with them.

‌• How do I care for my car wrap? You can take care of your car wrap by washing your car regularly with a follow up of either a wax or glaze finish. Your wrap installer might carry certain wrap protentants to care for your car wrap, so be sure to check with them, to ensure the best method for your vehicle wrap.(3)

‌• What if my company information on my vehicle wrap needs changed, can that part of the vehicle wrap be updated? Yes, yes, yes! Any part of the vehicle wrap can be changed, reprinted and re-installed as overlays on the car wrap without looking out of place.

US Aluminum Vehicle Car Full Wrap 3 - Edited

 
Need a Vehicle Wrap Installed? Contact Elite Signs & Graphics today:

Elite Signs & Graphics
240 N Orlando Ave
Winter Park, Fl 32789
(407)898-0111
 

We serve Orlando, Winter Park and the surrounding Central Florida area.

____________________________________________________________________________________________________________

(1) “Wrap FAQ.” NWAS. North West Auto Salon. Web. 18 Mar 2014. http://www.northwestautosalon.com/vehicle_wraps_faq/.

(2) “Vehicle Wrap FAQs.” NH Wraps. NH Wraps. Web. 18 Mar 2014. http://nhwraps.com/blog/vehicle-wrap-faqs/.

(3) How a Vehicle is Wrapped?. Feller’s, Web. 17 Mar 2014. https://www.youtube.com/watch?v=jtT3qzFeUH.

How is a Vehicle Wrapped?

1) First, you have to obtain a template or measurements of the vehicle, than, process your custom design through graphic illustration software.

Reunion Vehicle Wrap Template 2) Next, the design is converted in order to be printed onto a pressure sensitive vinyl, created just for wrapping.

3) After, the vehicle wrap design is printed, it is critical to laminate the printed vinyl to protect it from the sun, car washes, scratches and other elements.

4) Now, the vinyl is ready for installation, but, before installation of the vinyl takes place, the installer must first remove certain parts, like headlights, bumpers and other protruding objects from the vehicle to ensure that the vinyl is installed with accuracy. Reunion Vehicle Wrap Car Parts Removed

5) The next step is to clean and prep the vehicle by using special solutions in order to make sure there is no debris hiding under the vinyl, once installed.

6) The installer than tapes the properly positioned vinyl to the vehicle to make sure that the vehicle wrap design will install, exactly, how you want the outcome to be.

Pic1 (2)7) The backing of the vinyl is than peeled away and squeegeeing the vinyl onto the vehicle begins. Please note: wrap vinyl is not the same as sticker material, as wrap vinyl is more durable and conformable to the contours of the vehicle. Heat torches are used in addition to squeegeeing in order to conform the wrap vinyl to the contours of the vehicle, more precisely.

8) Lastly, it is best to trim the vinyl that remains in excess around the vehicle, by doing so, the vinyl vehicle wrap is left with a clean finish. To smooth out any bubbling and to prevent bubbling, heat and squeegees are used again, as the final step, in installing the vehicle wrap.

 

Need a Vehicle Wrapped? Contact Elite Signs & Graphics today:
Elite Signs & Graphics
240 N Orlando Ave
Winter Park, Fl 32789
(407)898-0111
 

We serve Orlando, Winter Park and the surrounding Central Florida area.

____________________________________________________________________________________________________________

How a Vehicle is Wrapped?. Feller’s, Web. 17 Mar 2014. https://www.youtube.com/watch?v=jtT3qzFeUHo.

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